I may have my numbers wrong as I was dozing – after all, it is Compass – but I believe I heard that the PEI advertising thrust for the 2010 season is primarily Internet based. I.E. Facebook, Twitter, web site, etc. If I heard the numbers correctly, $4,000,000 is being spent and $200,000 is being spent on TV (mostly in Quebec). Kevin Murphy was noted as saying, “well, we can’t keep doing the same ol’ same ol”.
Simple math suggests that $4 million less $200,000 equals $3.8 million to send on Internet advertising.
My German Shepherd, Trek can run Facebook and Twitter (and he ain’t the sharpest knife in the drawer) and I have a pretty good idea what an Internet advertising campaign should cost.
Where and to whom is the money going?